Luna Aziz

speaker

849 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Luna Aziz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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I remember a few years after that, we had an Amazon agency do an audit and they were like,

you don't even have product photos on here.

You have like one image.

And I'm like, yeah, that was me.

I was our Amazon expert for a while.

Now we have an Amazon team and we have really cleaned up and optimized our listings and all of that.

And now, of course, we do have way more SKUs on there than we did before.

But there are still some products that we have not put on Amazon because they do well on D2C.

I think it's still important for us to have a presence there as well.

We've

Tested certain things on TikTok shop just to see kind of what happens in terms of, you know, your point about virality.

I think that it's a great channel to see kind of what happens and test and learn and then see that that halo effect happen with Amazon and retail.

So oftentimes what we'll do is for a product launch, we might just start with TikTok shop.

And start to get, you know, some UGC, some content creation going on, getting a little bit of buzz and virality.

And then we'll launch on Amazon.

Yes, absolutely.

There's a little bit of exclusivity with a certain product that we have.

They're called silicone collection cups.

They're a pump part that you use with your breast pump.

And there are a lot of them out there, but we found a lot of success with just keeping them exclusive to D2C and to TikTok shop.

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