Malte Landwehr

speaker

502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Where should brands actually invest today? · 12 Mar 2026 podcast

But based on asking one percent of our customers, we know that a lot of them hear about us on ChatGPT, so we will continue to ev invest.

But don't don't just do nothing because the tracking and attribution part is difficult.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The most dangerous thing tools encourage when they automate content at scale · 11 Mar 2026 podcast

So short term, automated content creation works really well.

But long term, I've never seen it work if it turns out complete articles, not even if you have sixty steps in your workflow to make it good content.

Um it always results in a Google penalty or at least a loss in Google rankings.

And in recent weeks, uh Lily Ray and Glenn Gabe have shared example after example after example.

Especially Glenn has been doing that for the last two years.

Just scroll to their LinkedIn and X feeds and look at these resamples.

It's always the same.

This visibility curve goes up and then it goes down.

And it you you can even go to the uh archive org version of these tools that promise it and look at the reference customers they had a year ago on their website that they now no longer have on their website.

And you I'm not joking, you will find again and again, you go to hrefs or Semrush or your favorite SEO tool, you will see traffic goes up, traffic goes

Um even the ones where they published a case study, they went down three months later.

If it sounds too easy, it works too good, it will come and bite you at some point.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · One SEO habit teams need to unlearn immediately · 10 Mar 2026 podcast

click based attribution and think more like a brand marketer than a performance marketer.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Under Siege: 2025’s Collapse of Google Traffic · 9 Mar 2026 podcast

Thanks for having

Yeah, sure.

So I randomly and accidentally discovered SEO when I was like 15, 16 years old, was building websites.

I will spare you all the details, but I built websites when I went to school, when I went to university, co-founded an SEO agency, worked a bit in management consulting.

Once upon a time, I was thinking about obtaining my PhD with a focus on social media analytics.

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