Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
And then with regards to the question around metrics, like I think it really just comes down to conversions, right?
Like I think all of us need to make sure that we're thinking about how do we measure that business outcome.
Because with everything else changing.
Well, it's interesting and it causes like fun conversations.
You know, when we do our quarterly business reviews, it's like, oh, well, we're seeing, you know, these core algorithm updates, you know, the things that we're used to as SEOs.
But you know, in the end, it's like, how is the business doing?
How are we measuring that?
And so I think if you can't measure that and can't sort of look at the channels of which things are converting, that should be our first priority as SEOs.
Like get back to fundamentals.
And is that different from before?
Like should we not?
I knew that was a little bit more.
Um
This kind of goes to the skills area we were gonna go to and and so maybe I'll just go there.
Like I I think one thing I love about SEOs, and I I've only been in the industry for 10 years, right?
So I'm I'm like the newbie on the stage, is that like you always have to have that growth mindset, right?
We always have to be thinking.
It's not failing, it's learning, right?
It's like, what am I gonna try next?
You know, we all have to be like entrepreneurial, right?
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