Martha van Berkel

speaker

1,330 appearances 7 recordings 1 series first heard Oct 2024 last heard Jun 2025

Martha van Berkel’s voice in public audio — every appearance, attributed to the second.

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In thinking of like what do I need to measure differently, what do we need to try differently?

You know, for me, that's the thing that will always be the same, right?

In this new world.

And so whether that be, you know, you're trying something and that requires new investment because you're going to

you know, really think about your data architecture, right?

Versus just thinking about keywords.

My session's next, I'm gonna talk about content knowledge graphs.

Um, but like that's a shift, right?

But is we're still doing SEO, right?

We're just like learning new skills that we need now to apply in different ways because the landscape is changing.

But we've always done that, right?

Like that's part of what makes being an SEO fun.

The other thing we might think about is like where do we invest our time?

Like I think that might change, right?

Like where you might spend your time in sort of the the work and in sort of who you're teaching, right?

That might evolve, I think, uh in this new world.

I I would argue that we have data sets today.

Like when you do your schema markup, like that's your data feed.

Right?

Like if you think of it as that like data layer.

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