Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
And and so when I think about how this is evolving, it it's sort of I I really think SEOs are gonna have to understand data architecture more, like how is the data being organized, explained.
you know, both for, you know, like and how machines are consuming it and understanding it while at the same time, you know, being really partnering so closely with content teams that are writing for humans.
Because like you have to do both at the same time in a really interconnected way, now more than ever.
Because the content is actually what's actually going to keep powering all of
You know, all of these search engines, you know, call them large language models, et cetera.
It's like that new content, those updated content, the relevance.
But we can't just think of it as like words.
We have to then think of it in like, you know, again, like call it our API feed or our data feed.
And so I think you know, us you know, continuously thinking of the two consumers regularly is going to be our new job.
And you know, that really means us truly understanding.
Understanding, you know, how do you, you know, structure data, right?
And and that's is that even like, well, what's an entity?
What are the subtopics?
What are topic clusters?
What are they what are humans going to want to ask about these topics that are coming next?
And you know, w we were talking earlier about like it's hard to predict that, right?
Good news, like humans predict that, right?
Like our brains are still better than machines and better than these large language models.
So I do think this like
like kind of new skill development, this like new learning of how do we hold both the truth of being like human relevant and sort of speaking to machines is gonna be sort of a really new part of our job and less about UX and less about web.
Showing 501–520 of 1,330 · page 26 of 67
← Previous
Next →