Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
Can I take it like the other thing I've been thinking about is like, you know, we've we've had this agreement with Google for a long time of like, I'll give you content, you give me clicks.
But then they made a deal with Reddit, right?
So they are like
So so then they buy Reddit, right?
So like new data source, but they're like providing some preference to Reddit.
That's you know, in the in the search result.
And then I don't know about you, but like we're getting less clicks, but they still need our content, right?
Like they still they still need their content in order to do search.
And so, like, you know, this unspoken contract that we've had with Google on like how this works as an exchange of value, to me, is like changed drastically.
Like just over the last, like I would say, even eight months, right?
Like we've seen it, you know, I don't know if you like, you know, like everyone's like seeing it's like, okay.
I'm getting more I'm I'm still getting conversions, but you know, if you're even trying to pitch to executives on how you're doing in your SEO job, like the story's hard to tell right now.
Yeah, the other thing like I'm seeing is you know like all those businesses, probably 2009 and those the last decade, you know, aggregator sites were like a big piece, right?
Like I'm gonna bring all this information together for you.
And like to me, that's just done, right?
And consumers are gonna choose, right?
Like we talked about this in like the fracturing landscape.
So figure out where you know your customers are going to be living and breathing, and then you've gotta show up there, right?
Absolutely.
Where I was gonna go is that I think now more than ever we have to be differentiated in what we offer.
Showing 521–540 of 1,330 · page 27 of 67
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