Martha van Berkel

speaker
1,330 appearances 7 recordings 1 series first heard Oct 2024 last heard Jun 2025

Martha van Berkel’s voice in public audio — every appearance, attributed to the second.

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Appearances

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And you're supposed to laugh.
Your actual car?
Actually.
Yeah, like my actual car.
Wow.
Oh wow.
So Kevin Bacon used to drive my car.
And so now that you understand those relationships or my knowledge graph, right?
Like in a very simplistic way, you can make inferences like that you can now win the Kevin Bacon game.
Cool, right?
So if you now think of that as like, you know, on your website, instead of it being sort of I'm optimizing a page or I'm optimizing a word, which I think of as like one dimensional, it's really three dimensional or multi-dimensional, where you're defining not just what those things are, but how they're connected.
Okay, everyone good with me on what a knowledge graph is?
So I really believe like knowledge graphs play a role with large language models.
There's like tons of data that says that they're more efficient, they get, you know, 300% more accuracy.
And this is stuff coming out of a lot of the um kind of research from I'll say data architecture or sort of you know um engineering IT organizations, right?
Good news.
What we I think think about is like we have to think of that again as this data layer.
So schema markup.
Up if you do it properly and you're defining all the connections and relationships, allow you to do that.
So SEOs can create knowledge graphs.
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