Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
This is really good, right?
Now the piece that I think we always think about is like we're just thinking about search.
But there's actually like for the organization, you know, and Andreas and I can go on about this like forever, is like, but within the organization, there's actually like a ton of other things you can learn about the web and get answers and analytics about if you actually start asking the questions of the knowledge graph, right?
So I think when you say like, you know, is it are they important for large language models, I've say yes in search and sort of as your organization is trying to mature.
And kind of raise their level with regards to what they need to know about the web data or their marketing or their content.
So I think that's the piece that I always try to kind of go beyond is don't just think about search, right?
Like this is now your marketing data layer that can be used for lots of other things.
So, you know, large language models and efforts might be sort of, or agents might be happening in other areas of which now this is your data source.
So that's like to me where I kind of extend out.
I don't know if I answered the question, but that that's sort of where I think about knowledge graphs.
And it's not a tactic, it's a strategy, right?
So we gotta stop thinking of it as like I'm just doing this once and like this is the one way.
True.
But it's uh a strategy on managing data.
change it, right?
still get a higher click through rate from those.
Sure.
Absolutely.
It doesn't look like it's from nineteen eighty anymore.
It's so exciting.
Showing 581–600 of 1,330 · page 30 of 67
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