Martha van Berkel

speaker
1,330 appearances 7 recordings 1 series first heard Oct 2024 last heard Jun 2025

Martha van Berkel’s voice in public audio — every appearance, attributed to the second.

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Like the business concept of like I'm looking for
You know, the the human is saying, I'm looking for a physician who speaks Spanish, who knows about Lyme disease, who practices within five miles of my house, and by the way, has an appointment available on Tuesday.
Like we're the ones that understand the nuances of the type of questions that the humans are gonna ask.
Yes.
And the data isn't just data, right?
Like the data is to answer questions for humans.
So I think like we're still gonna have to be using our brains
And and saying, like, okay, that's great.
That's like how the minimum viable piece, but like, how do I want to create those relationships?
I don't think it's going to be able to necessarily define all those relationships.
Can we use AI to help us then define how those relationships should be defined?
Absolutely.
Like anything that's sort of like a a specific task, like AI is good at.
But I think like if you're thinking of,
This is my data model.
Like this is my knowledge graph and how I want my business understood.
Like there's going to be some crafting that has to be done with that.
So I think that's trashy.
I think this is why MCPU is such an interesting topic.
Like I think we're gonna basically use structured data as the feed into the models and it's going to become like even less of an S like just an SEO thing and it's gonna become like this is like your data strategy for LLMs.
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