Matt Best
speaker
698 appearances
21 recordings
1 series
first heard May 2024
last heard 14 Sep
Matt Best’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 8 in all, peaking in Aug 2026 with 2.
Appearances
It's sort of standing up to your own standards and maintaining those high standards and ability to deliver, which is also really, really challenging. I love what you shared there around sort of personalization at scale and then how responsive you can be and just even understanding that if one of our customers is saying this, they're probably not the only one.
And I've seen that firsthand, you know, that ignorance or arrogance even that bleeds into customer success. So they go, well, that customers, they don't know what they're talking about. We've had four now this week who said that this is rubbish. They must be, they must all be wrong. It's like, well, hang on a minute.
And then all of a sudden what happens when it hits your chair number in the next, like in six months time. So being a, you know, being really acutely aware, I think, Something you shared is how you're showing your team that what Johnny and I talk to our clients a lot about in that track to run on. So this is you're an SDR coming into the business. This is the journey that you're going to go on.
We're going to give you exposure at those points. That's how you get a team invested in the business, in the customer and get them caring and getting them thinking outside of their silos and thinking outside of their immediate responsibilities.
Leslie, I'd love just to ask you, if you were to give our audience, say, let's say we've got someone out there who's a CRO or sales director or head of customer success or whatever it is, someone in a SaaS business that's growing and thriving. What would be the three key things that you'd encourage them to really think about from what you've shared with us today?
Brilliant bits of advice and insights shared right from the get go. You're really understanding our customer, creating an organization that's truly customer centric and why that's so important for retaining and growing an effective SaaS business in today's incredibly competitive market. Leslie, we thoroughly enjoyed talking to you and we look forward to seeing you again soon.
For more insights, make sure you subscribe. And if you enjoyed the journey, don't forget to leave us a review. Your feedback fuels our growth. Until next time, keep up that forward-thinking mindset. Goodbye.
So, Johnny, what a great conversation we had with Thomas Coles. Such fantastic insight shared around the importance of asking for referrals and, well, I guess how it's helped him in developing some incredible businesses over his career. I'm curious, what was it that most stuck out for you from our conversation?
Over to you. You've done it. Congratulations, Johnny. As you say, that's fantastic. The most important bit and the bit that's almost always missed, right? And it's the act of building up the confidence to do that as well is quite often that blocker. And I think certainly that was the thing that resonated for me in what Thomas was talking about.
And clearly the way that he has approached asking for referrals in the past, he's quite comfortable and he has developed this great self-talk, self-awareness and mindset around referrals. And
sees sees it as a why not who cares why not right but i know there's lots of listeners out there who don't necessarily think like that who haven't got that perspective and i certainly can to myself as in in that bracket in some situations and letting those opportunities pass you by and i think what i've learned and since talking to thomas of being more consciously competent or consciously aware of at least for myself has been
I'm going to make sure that I push myself to ask. I'm going to make sure that that is part of the conversation. And I think that blends across both getting comfortable from a mindset perspective, but also having a technique and a defined technique and a bit of a talk track really helps. Thomas talked about the importance of how we ask.
but as part of the process of developing the how you're able to provide yourself with that confidence right it's almost to say if you say these three things this is going to be the result you're much more likely to do it and i think that's what i've found and i just think it's it's great some of the statistics that thomas shared with us around the success and the number of people who don't ask but then i think it's 80 odd percent wasn't it of where people are asked they will they will give a referral and i know johnny your example of one in 17 i mean
I'm sure that those referrals will come trickling in over the coming weeks but the reality is that you know people are out there people do want to feel that they can be helpful and they can help one another out and like you say this is an age-old way of doing business and business development but I think what was really powerful for me from our conversation with Thomas was just how big it can be just how much of a lever it can be in your business and developing your business and
but also how by putting in an effective technique and developing the right mindset and a productive mindset that sits behind referrals and really seeing it as a mechanism and not just a, oh, maybe I'll ask for someone to refer me once in a while, but becoming very much part of your approach, I think was really, really key for me. Stand out.
absolutely johnny and on that note i guess it's thanks again to thomas for joining us and for his sharing his insight and his perspective and how he's helped using referrals to really drive huge success in his career in his business and johnny as ever fantastic talking to you thank you so much i'm very much look forward to our next discussion absolutely matt thank you
For more insights, make sure you subscribe. And if you enjoyed the journey, don't forget to leave us a review. Your feedback fuels our growth. Until next time, keep up that forward-thinking mindset. Goodbye.
Hello and welcome to the Growth Workshop Podcast with your hosts, me, Matt Best and Jonny Adams. In this podcast, we'll be sharing insights from our combined 30 plus years experience and hearing from other industry leaders to get their thoughts and perspectives on what growth looks like in modern business.
We'll cover all aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business. This podcast is aimed at leaders from exec all the way down to line managers. Hello and welcome to the Growth Workshop podcast with your hosts today, Matt Best and Jonny Adams.
We're joined today by the fantastic Thomas Coles and we're really, really looking forward to exploring how Thomas has been a successful entrepreneur, developing and growing businesses over his illustrious career. But as is customary on the Growth Workshop podcast, Thomas, I'd like just to welcome you with our first question, which is, tell us what's been interesting in your week this week?
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