Matt Brockman

And they mean well and have a good product or service.

It's really hard, especially for those people who are just lesser known, to...

Yeah, now everyone's saying, well, you could have Photoshopped that Stripe dashboard.

Yeah, and people are a lot more skeptical.

Even if you have like 100 case studies and you have conclusive proof you've made like multiple seven figures through your merchant account or whatever, people still find a reason to be skeptical about it.

Yeah, it is because like I remember a couple of years ago how easy it was.

But now it's like there is a lot more effort that needs to be put in if you're going to sell a high ticket offer that involves any large amount of money up front.

And that's why I kind of pivoted towards a new model where it's like less up front or even nothing up front.

But like you only make money.

I mean, we only make money if you make money.

Yeah, like, I've hired ads agencies in the past.

I'm not going to name names or anything, but, like, they usually charge, like, an upfront flat rate.

Like, the one I hired, I'm going to make up the price point because, yeah.

But just...

For the purposes of this, they charged around 5K a month.

Yeah.

And they charge 5K a month regardless if you get results or not.

Exactly.

Right.

And when I hired this agency, they literally spent two weeks to set up my ad account.