Matt Raad

speaker
358 appearances 2 recordings 1 series first heard Nov 2024 last heard Nov 2024

Matt Raad’s voice in public audio — every appearance, attributed to the second.

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Titling.
Okay, so
This is the key skill.
And I think all your listeners would be at a huge advantage to most people out there because SEO is kind of the fundamental skill that you need with digital assets, even if you're using paid traffic.
I think SEO skills are enormously valuable.
And in valuing websites, basically they work on a multiplier of the profit, just like any traditional bricks and mortar business.
And in particular, I will mention there are three big key factors that you want to look at.
And I think if you listen to this podcast, you're going to love it because you're going to realize I've got these skills every day.
You're probably looking at websites that once you look at them in this way, you'll realize far out, them they are worth a lot of money.
And the main one is profit, which I mentioned, so we get that off the owner, but traffic and the market or niche.
Research.
So they're the three things that we use to value, like to work out how valuable are these websites.
And there's actually a lot of other factors too.
Like we'll look at the age of the site, just like a more established site is worth a lot.
Does it have real content, a real following?
What other assets come with it?
So these days, you know, a YouTube channel or social media channels can be hugely valuable as well.
But in particular, the massive
Massive new value adder, which we've always talked about for the last like nothing's really changed in what 15 years that we've been teaching this stuff.
But the big one now is an email list.
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