Matt Raad

speaker

358 appearances 2 recordings 1 series first heard Nov 2024 last heard Nov 2024

Matt Raad’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Determining Your Website's Value · 7 Nov 2024 podcast

So I know a lot of people are saying that, and we've always looked for an email list, but it's even more important with AI and with the latest Google HCU, you know, um updates and changes, we're finding email lists with

Websites add a massive value to it.

So what we're looking at very top level, most websites, if you're starting out looking around, just work on a what's called a three times multiple.

So if the website's making a hundred grand a year, it sells for you would exp and it's a genuine real website, you would expect it to sell for anywhere from 200,000 to 300,000.

thousand.

pulled

Awesome question.

Yeah, I should you're right.

I I take this for granted.

So I should explain what we see as profit.

So profit is not sales.

If someone quotes their sales or turnover, we ignore that.

What we're looking for is the real profit.

And that's part of the skill of doing due diligence.

If you work with a website broker, they will use in America, we we call it SDE, seller discretionary earnings.

So the real the real

Real money that the owner nets in their, I call it in your back pocket.

Like where's the real money?

So often there are things called adbacks or seller discretionary earnings.

A good broker can help you with that.

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