Michael Chernow

Human beings connecting with humans at scale is my inherent passion.

superpower.

It's what I love to do.

I love engaging with humans.

And it's and I think, you know, at the end of the day, right, I do believe that

I'm a salesperson, you know, at heart.

And so for me, engaging in a conversation with somebody is what ultimately is going to A, fill my cup, but B, give them the best version of whatever it is you're trying to do.

Pedal.

And right now, I have a company called Creatures of Habit.

We make this high-protein overnight oatmeal.

We make a sleep support.

But the most recent product that we put on the map is the Daily Bar, which is our protein bar.

And so with the other two products, it's hard for me to just hand out samples because you got to make them.

With this one, I can hand you something, you open it up, you try it, and I have a story behind it.

And so I just think like one of the hardest things, one of the best forms of marketing, or if not the best form of marketing is word of mouth.

And when I can be the guy that you received the daily bar from first, the founder, and I tell you the story right then and there, like for you, I handed you the bar and you had a camera crew with you immediately, you turned on the camera, right?

Like,

It's just that I believe that to be the great, and I also love it.

Like, I love doing that.

Like, if that's all I could do, I would.