Michael Pollan

And their rate of meat eating is going up very quickly. In fact, we're growing a lot of their meat now. They're too smart to want to grow the feed for it. So they let companies like Tyson take on all the environmental and labor problems. And then they just ship over the sides of pork. That's right, Smithfields.

Smithfields is now owned by the Chinese, yeah. But it's very much of a colonial situation where we keep the pollution and they get the meat.

Smithfields is now owned by the Chinese, yeah. But it's very much of a colonial situation where we keep the pollution and they get the meat.

Smithfields is now owned by the Chinese, yeah. But it's very much of a colonial situation where we keep the pollution and they get the meat.

Yeah, in a lot of ways, they are. And so... Oh, yeah. And the study found that if the Chinese... we're eating meat at the rates we do, we would need 2.3 more worlds to grow all the grain necessary. And that's just not going to happen. So we need to, you know, if the Chinese are going to eat more, we need to eat less and a lot less. So I just think

Yeah, in a lot of ways, they are. And so... Oh, yeah. And the study found that if the Chinese... we're eating meat at the rates we do, we would need 2.3 more worlds to grow all the grain necessary. And that's just not going to happen. So we need to, you know, if the Chinese are going to eat more, we need to eat less and a lot less. So I just think

Yeah, in a lot of ways, they are. And so... Oh, yeah. And the study found that if the Chinese... we're eating meat at the rates we do, we would need 2.3 more worlds to grow all the grain necessary. And that's just not going to happen. So we need to, you know, if the Chinese are going to eat more, we need to eat less and a lot less. So I just think

The goal should not be one-to-one convert from feedlot agriculture to pastured agriculture. But I think we have to just re-examine the whole system. And this move toward synthetic meat is- Lab meat, you talked a lot about that in the movie, yeah. Yeah, is an effort to confront this.

The goal should not be one-to-one convert from feedlot agriculture to pastured agriculture. But I think we have to just re-examine the whole system. And this move toward synthetic meat is- Lab meat, you talked a lot about that in the movie, yeah. Yeah, is an effort to confront this.

The goal should not be one-to-one convert from feedlot agriculture to pastured agriculture. But I think we have to just re-examine the whole system. And this move toward synthetic meat is- Lab meat, you talked a lot about that in the movie, yeah. Yeah, is an effort to confront this.

The premise of the industry, and this goes for both the people making plant-based meat and the people making what's called cultured meat, which is actually meat. meat cells that are fermented in a laboratory, basically. And this is starting to hit the market. And all these companies are founded on the premise that the way we're eating meat now is unsustainable and it should change.

The premise of the industry, and this goes for both the people making plant-based meat and the people making what's called cultured meat, which is actually meat. meat cells that are fermented in a laboratory, basically. And this is starting to hit the market. And all these companies are founded on the premise that the way we're eating meat now is unsustainable and it should change.

The premise of the industry, and this goes for both the people making plant-based meat and the people making what's called cultured meat, which is actually meat. meat cells that are fermented in a laboratory, basically. And this is starting to hit the market. And all these companies are founded on the premise that the way we're eating meat now is unsustainable and it should change.

And a lot of the big companies are behind these cultured meat companies, including Tyson. But there's a few problems with that. So their premise is, of course, you're never going to get people to change their habits. So let's just change what a hamburger is or a chicken breast. And I don't buy that premise. I think changing people's behavior based on education and

And a lot of the big companies are behind these cultured meat companies, including Tyson. But there's a few problems with that. So their premise is, of course, you're never going to get people to change their habits. So let's just change what a hamburger is or a chicken breast. And I don't buy that premise. I think changing people's behavior based on education and

And a lot of the big companies are behind these cultured meat companies, including Tyson. But there's a few problems with that. So their premise is, of course, you're never going to get people to change their habits. So let's just change what a hamburger is or a chicken breast. And I don't buy that premise. I think changing people's behavior based on education and

knowledge and experience is well worth trying. It's certainly worked with cigarettes and worked with littering. And we can change deeply ingrained habits. But we have to work at it. And we have to tax them, probably. But their premise is, no, that's never going to happen. So let's change what the meat is made out of. The problem with the synthetic meat is that it's ultra-processed food.

knowledge and experience is well worth trying. It's certainly worked with cigarettes and worked with littering. And we can change deeply ingrained habits. But we have to work at it. And we have to tax them, probably. But their premise is, no, that's never going to happen. So let's change what the meat is made out of. The problem with the synthetic meat is that it's ultra-processed food.

knowledge and experience is well worth trying. It's certainly worked with cigarettes and worked with littering. And we can change deeply ingrained habits. But we have to work at it. And we have to tax them, probably. But their premise is, no, that's never going to happen. So let's change what the meat is made out of. The problem with the synthetic meat is that it's ultra-processed food.

I mean, look at the ingredient list on Impossible or Beyond. It's got 20, 21 ingredients. And we did this. We went to their factory, and I interviewed Pat Brown. And it's an impressive piece of food science, I have to say. He's got this plant-based thing to behave like a burger on the grill. But it has an ingredient that hasn't been part of the human diet before, this heme iron from soybeans.