Michelle Segar

It's the business partner built for people figuring it out as they go.

Shopify powers millions of businesses around the world from huge brands to people just starting.

They've got beautiful templates that make it easy to build a store that actually feels like you.

Their AI tools can help write product descriptions, headlines, even improve product photos.

And they handle the backend stuff too.

Inventory, payments, shipping, analytics, all in one place instead of 15 tabs open and a big headache.

Start your business today with the industry's best business partner, Shopify, and start hearing.

Sign up for your $1 per month trial today at shopify.com slash feed.

Go to shopify.com slash feed.

One more time, shopify.com slash feed.

There is a lot in there that I think might be worth separating out.

The first is that people don't really want to do whatever the thing is.

Now, it may not be that they don't want to exercise.

It may be that they don't want to be on the Stairmaster for 45 minutes.

And so when they come up with a situation where it's either all or nothing, they happily choose nothing as an escape route from something they didn't want to do.

So in that case then motivation or going back to even before that and evaluating like well what am I doing and why and how am I doing it and does that make sense is the answer for that.

The second one is more what I would think of as standard all or nothing thinking.

I'll just use it for now.

We'll go with it.

Which is that I do want to do this thing.