Mike Israetel

Dude, yeah, let me riff on that really quick if that's okay. Yeah. There are so many clients who, again, have everything stacked against them and they come to you with non-negotiables.

And it's like, well, you can't negotiate against physiology, so you're just not going to get what the fuck you want. Two non-negotiables that are, to me, crazy but understandable, but also like it's your job as a trainer to weave clients out of these. One is alcohol. Mm-hmm. Like, I got to drink for work.

And it's like, well, you can't negotiate against physiology, so you're just not going to get what the fuck you want. Two non-negotiables that are, to me, crazy but understandable, but also like it's your job as a trainer to weave clients out of these. One is alcohol. Mm-hmm. Like, I got to drink for work.

And it's like, well, you can't negotiate against physiology, so you're just not going to get what the fuck you want. Two non-negotiables that are, to me, crazy but understandable, but also like it's your job as a trainer to weave clients out of these. One is alcohol. Mm-hmm. Like, I got to drink for work.

Well, I go to these things where you have to convince the client to sign the deal. Yeah. You got to be drunk to do it. Are you out of your fucking mind? It makes you worse at your job. You drink because you like how alcohol feels. You like feeling drunk and you like vibing with clients and it's really fun. Yes. Yes. There's nothing to do with the demands of your job. Yes. Like, okay, fuck.

Well, I go to these things where you have to convince the client to sign the deal. Yeah. You got to be drunk to do it. Are you out of your fucking mind? It makes you worse at your job. You drink because you like how alcohol feels. You like feeling drunk and you like vibing with clients and it's really fun. Yes. Yes. There's nothing to do with the demands of your job. Yes. Like, okay, fuck.

Well, I go to these things where you have to convince the client to sign the deal. Yeah. You got to be drunk to do it. Are you out of your fucking mind? It makes you worse at your job. You drink because you like how alcohol feels. You like feeling drunk and you like vibing with clients and it's really fun. Yes. Yes. There's nothing to do with the demands of your job. Yes. Like, okay, fuck.

No, it doesn't. Okay, great. And they're like, well, clients insist that I drink. Really? Really? The fucking CEO of Oracle wants you to be fucking hammered at a New York restaurant at 9 p.m. on a Tuesday. Otherwise, he doesn't sign the deal. If you're out of your fucking mind, you're like, oh, you're just ordering diet sodas. And he'll be like, aren't you drinking?

No, it doesn't. Okay, great. And they're like, well, clients insist that I drink. Really? Really? The fucking CEO of Oracle wants you to be fucking hammered at a New York restaurant at 9 p.m. on a Tuesday. Otherwise, he doesn't sign the deal. If you're out of your fucking mind, you're like, oh, you're just ordering diet sodas. And he'll be like, aren't you drinking?

No, it doesn't. Okay, great. And they're like, well, clients insist that I drink. Really? Really? The fucking CEO of Oracle wants you to be fucking hammered at a New York restaurant at 9 p.m. on a Tuesday. Otherwise, he doesn't sign the deal. If you're out of your fucking mind, you're like, oh, you're just ordering diet sodas. And he'll be like, aren't you drinking?

You're like, well, honestly, I'm trying to do some health shit, and I got to stick to the diet sodas. they're not going to be like, come on, that's ridiculous. You're going to be like, dude, that's really awesome. Good for you. And then you can work on fucking discussing the deal and all those technicalities. So that whole alcohol is non-negotiable is such a fucking dog shit.

You're like, well, honestly, I'm trying to do some health shit, and I got to stick to the diet sodas. they're not going to be like, come on, that's ridiculous. You're going to be like, dude, that's really awesome. Good for you. And then you can work on fucking discussing the deal and all those technicalities. So that whole alcohol is non-negotiable is such a fucking dog shit.

You're like, well, honestly, I'm trying to do some health shit, and I got to stick to the diet sodas. they're not going to be like, come on, that's ridiculous. You're going to be like, dude, that's really awesome. Good for you. And then you can work on fucking discussing the deal and all those technicalities. So that whole alcohol is non-negotiable is such a fucking dog shit.

99 times out of a hundred. Like when we, Nick and I first got to New York, we just like revere these people because they're rich, they're successful, all the shit, they know what's going on. And a few months in, we're like, not that we lost respect for them. It's that we woke up to the idea that they're paying us to call them out on their bullshit. We're like, oh,

99 times out of a hundred. Like when we, Nick and I first got to New York, we just like revere these people because they're rich, they're successful, all the shit, they know what's going on. And a few months in, we're like, not that we lost respect for them. It's that we woke up to the idea that they're paying us to call them out on their bullshit. We're like, oh,

99 times out of a hundred. Like when we, Nick and I first got to New York, we just like revere these people because they're rich, they're successful, all the shit, they know what's going on. And a few months in, we're like, not that we lost respect for them. It's that we woke up to the idea that they're paying us to call them out on their bullshit. We're like, oh,

Oh, we're allowed to call you on your bullshit. Stop fucking drinking. And they're like, God damn it. All right, fine. They try the shit. Well, I have to. We're like, no, you don't. They're like, okay, I don't. You're right. I don't have to do that. And the other non-negotiable, it's also fucking bullshit. This one's a little bit more nuanced is sleep. Yeah.

Oh, we're allowed to call you on your bullshit. Stop fucking drinking. And they're like, God damn it. All right, fine. They try the shit. Well, I have to. We're like, no, you don't. They're like, okay, I don't. You're right. I don't have to do that. And the other non-negotiable, it's also fucking bullshit. This one's a little bit more nuanced is sleep. Yeah.

Oh, we're allowed to call you on your bullshit. Stop fucking drinking. And they're like, God damn it. All right, fine. They try the shit. Well, I have to. We're like, no, you don't. They're like, okay, I don't. You're right. I don't have to do that. And the other non-negotiable, it's also fucking bullshit. This one's a little bit more nuanced is sleep. Yeah.

They will be like, okay, so I can't sleep but four hours and that's just going to have to be how it is. And I'm like, dope, I can't give you hardly any results and that's just going to have to be how it is. And they're like, are you joking? I'm like, no, I mean, yeah, but no, I'm not fucking joking. And then you have to like work with them.