Mike Matalone

speaker
629 appearances 1 recordings 1 series first heard Jun 2026 last heard 24 Jun

Mike Matalone’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Jun OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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And that is also one of the keys to tapping into that discretionary effort
Because people who have people, friends on the team that they like, value, appreciate, they don't want to let their friends down.
So they will work harder to be able to not let their friends down.
So now with those three objectives, I'll go back to what I was going to tell you, Winner Nation.
We brought the marketing team in on day one and had them explain, hey, this is what I do.
This is my job.
In fact, we had like, I think, three or four different marketing people.
And so they each explained their job.
uh by the way before that they did introductions hey this is who you know my name is mike i've been i'm the marketing manager i've been here for you know five years um you know here's why i love working at this company here's a little bit about me personally i'm married got a couple kids go to church on sunday like to go boat and fishing whatever you got to get to know them on a personal level so you have to have an introduction outline that leads to the relationships and it leads to collaboration
Think about it that way.
Nobody's going to collaborate with people they don't know.
Right.
So then we had them explain, here's what I do to generate those leads for you.
Right.
And then the VP of marketing came in and closed it up and said, look, we spend, you know, it was five, six hundred dollars a lead was their average spent right at that time.
They said, so we spend the same amount in every lead.
We put the same effort into every lead.
We realize some leads are better than others, but recognize that the same effort, your teammates are working hard to support you guys.
Right.
We did the same thing with production.
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