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Nathan Latka

๐Ÿ‘ค Speaker
224960 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So not only does Flipsnack just take the thing and put it in PDF form on a great interface, it also adds search to it and a bunch of other things.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

What other things, Gabriel, do you add to this digital experience that maybe you don't get on other platforms?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So, Gabe, before we go back to your launch story, just to touch on this, so now that we have a good understanding of the product suite, what's the average customer paying you per month?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Is this sort of a PLG motion, you know, a lot of people paying $10 a month, or is it more enterprise, you know, a couple people paying $5,000 a month?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Don't name the customer, obviously, but what's the largest customer pay you per year on a dollar basis?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And what do they get for that?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Help us understand.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Is it just like thousands of PDFs?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Is it based off number of pages or what?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And so now take us back to the story.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So you launched the business in 2017.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Did you raise a bunch of capital or were you- 2011, actually.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Oh, 2011.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Okay.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Fill on the gap here from 2011 to today.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So what year did you break your first million of revenue?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Do you remember?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And Gabriel, with that customer focus, how many customers are paying you today?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Okay, so 28,000 paying, you hit 2011.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Are you comfortable sharing revenue today in 2025?