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Nathan Latka

๐Ÿ‘ค Speaker
224960 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So probably 2025 will be ending at 15 million.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Okay.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And where were you at?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Where did you finish last year?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So you're at $15 million of revenue today.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

How many folks are full-time on the team?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And are they based in Romania mainly, or what's the split?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Well, how do you structure it?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Because you're in a very tricky spot.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

28,000 paying customers at 15 million of ARR means the average customer is paying $535 per year.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

But the variant is huge here.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

You have some customers paying $16 per month, and you told us your largest customer is $200,000 per year.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

You can't put a sales rep on a $100 per month account, but you absolutely need a sales rep on a $200,000 per year account.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

How are you solving this?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Gabriel, it looks like one of your biggest growth strategies, maybe early on especially, was SEO.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

I mean, you are a really, really high domain rating here at 91.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

That's generating almost 168,000 organic hits to your website per month.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

I mean, this is really hard to do.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Was this intentional?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Was it accident?