Nathan Latka

Tell me about your SEO strategy.

It looks like based off my sort of quick forensic analysis on your SEO background here, the most successful like tactical SEO thing you've done are templates because they're driving 60,000 clicks to your website free per month right now.

If somebody else was competing with you paying five bucks a click, right, that's $3 million extra they're having to spend to get that same traffic.

You also have templates driving 15,000 clicks a month.

Were both those things intentional?

And what does the management of both those SEO, programmatic SEO playbooks look like on a weekly or monthly basis?

How many people on your team are focused on just the SEO playbook today?

Interesting.

Yeah, so this is it.

I mean, this is your free traffic generator here, this page, huh?

Yep.

Interesting.

And are you generating these using AI or is it a human creating every one of these templates?

Okay.

Interesting.

Interesting.

Okay.

So AI in the app to help people click around faster, get what they need quicker.

You grew with the SEO playbook, any other growth tactics you use to break 15 million of revenue, like affiliates or resellers or anything else, paid marketing.

And are you spending money on paid advertising per month right now?