Nir Eyal

speaker

1,059 appearances 1 recordings 1 series first heard Jul 2026 last heard 20 Jul

Nir Eyal’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Working Hard with Grace Beverley · How to actually build better habits (and stop getting in your own way) with Nir Eyal · 20 Jul 2026 podcast

Your brain doesn't care if you're fulfilled.

Your brain doesn't care if you're at peak performance.

It doesn't care about any of that stuff.

Your brain's primary job is to keep you alive.

That's what it wants.

So your brain is constantly pulling you towards passivity.

So if you're working on something and you feel stuck and you don't know why, this is your brain trying to protect you.

Because remember, from an evolutionary basis, doing what you did yesterday and thinking and believing what you did yesterday got you here today, didn't it?

So that's what the brain wants you to do tomorrow because it means you're safe.

So good things are nice, but bad things will kill you.

So change is dangerous.

So your brain is constantly trying to keep you passive.

So realizing that, we're not going to try and change your mind.

If you go into it and say, I need more discipline.

I need to change my mind.

I need to be better.

You're going to resist.

Your brain is going to fight you tooth and nail.

Rather, you're collecting a portfolio of perspectives.

So this is what we're going to do.

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