Olivia Attwood

Such a good way to run, isn't it?

And that was something that we completely fell into just because of the blazer selling out.

I remember after Lorna wore it, I'd only bought 100 units.

Wow.

So I was like, there's 800 people that want this blazer.

And we don't have it.

They're not going to wait four weeks.

Like I know everyone's, it's COVID.

Everyone's like got scrolling TikTok.

They're just moving on to the next thing.

I need to sell to them now.

So that's how pre-order started.

And we are moving away from that.

But for the first four or five years, that just meant we was able to order exactly the stock we need.

So we was never left with stock that couldn't sell because we was always selling it before it even started.

landed in the UK so yeah I feel lucky to there's a few things that we've kind of fell into accidentally that have just led us to where we are today yeah alongside Lorna any other moments I feel like the Molly make Wimbledon yeah that was a real that was she wore a white dress yeah that really solidified us as like a Wimbledon brand

Yeah, I feel like you are such a Wimbledon fan.

Yeah, we are.

Yeah, it's a big, big season for us.

We only actually done the event like brand wise for the first time last year.