Olivia Attwood

But yeah, that is a big moment when Molly wore it.

Because I actually like didn't even see the text from her stylist or anything like she just went online and bought that again.

Yeah, so that was another like lucky organic moment.

Yeah, basically, pretty much.

And I remember I like cleared my account.

That was the only time I've been bad with cash flow.

That was like, I know, first year or first two years.

But that taught me again, like again, I could have come home and like been absolutely besotted by that.

But I come home and thought, you can do these big PR moments, but if the product wasn't good.

And when I look at that collection, it's not of Muse.

It was like sequined dresses in the middle of July.

Yeah.

And it really told me that a good product is going to market itself all over again.

And that's when I feel like I really got into like founder content again.

And really just like telling the story of the brand, telling the story of the products.

So yeah, that was a humbling experience.

Yeah.

They genuinely want it.

Now it's like we're five years in, new people coming into the business.

We're growing our marketing team and they want to like test that affiliate part of the business.