Paul DeLano

We're pretty heavy on the marketing side.

Yeah.

And yeah.

But I view it as a cash register.

Well, yeah.

And in addition to providing them with new business, the fact is most of these companies will never do it on their own.

That's what I mean.

Yeah.

Not even just the direct mail.

Right.

Any marketing in at all.

Yeah.

If they have a business card.

They're doing really well.

And I had him paint on the side of the truck, we will call you back.

Because the number one complaint with these guys is when they get busy, they're in the water, they don't have their phone, and their phone is ringing off the hook because this first 70-degree day, everyone wants their dock in at the same time.

Well, I think the other opportunity that this presents is that if we were to do the online marketing or Facebook ads,

and we were to start another company called Lake Life Newsletter, and that was not in the business of selling lake property, then we could actually start to target the demographics.

That's exactly right.

Well, and it's, you know, one thing,