Paul DeLano

people have told me what sets us apart is that we are running a business and that as much as we are selling real estate, we treat it as not just one transaction or the next sale, but how do you want your business to operate and what impact do you want to have?

And, and to me,

aside from the financial benefit of probably getting free advertising for myself, it really is impacting our shoulder industries and the people that we rely on to provide that good experience.

And, you know, it's creating more financial benefit for them.

And, you know, maybe they can grow and expand or take time off or, you know, figure out how to

Really having the key marketing person in-house now, and she's got the skills and ability is what really lights me up.

And our biggest challenge is that we have so many good ideas that it's a matter of focusing and planning on the implementation.

And so really our implementation time is over the winter because it's rather quiet.

Because by the time summer comes, we're focused on the activities of the real estate business.

But there really is a good four months that we can invest in these ideas.

And we have the resources to execute.

So this has been a great conversation.

In fact, I haven't finished writing the book yet.

I have the first draft already.

But I think I need to include a chapter about, for sellers, about how we make the process so seamless.

And list out all the vendors involved in the process that can have a great buy.

Yes.

And that we really invest in these relationships.

One of my clients, when I was, I've actually done, I think, six transactions with him.

on lake properties.