Paul Mencel

speaker

2,431 appearances 11 recordings 1 series first heard May 2026 last heard 10 Aug

Paul Mencel’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jul 2026 with 4.

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The Handcrafted Podcast: The Business of making things · Craft Every Step of the Way · 27 Jul 2026 podcast

If there's nothing on the front end that really shows them

you know that you genuinely care from the very beginning, they're not gonna know that you care through the end.

There's a lot of people that are in their wood shops getting dusty, slaving over these particular pieces, spending countless hours making, you know, perfecting the finish, perfecting such and such a joint, perfecting this cut or this paint stroke, or, you know, this glaze on the ceramic piece, or this, you know, stitch on this, you know, fabric thing.

But what's happening is they're not spending that level of detail and that level of energy on things that are in the beginning front phase of the business.

So here are just kind of a few recommendations that I make for everybody.

You need to do a gut check.

You need to go in and say, okay, what is the client seeing before they get the final product?

What does that customer experience feel like?

And you need to give yourself a self-consciousness.

Audit.

If you want an audit by others, if you want me to audit, if you want my marketing guy Jim to audit, join the group, we'll gladly audit your webpage, we'll gladly audit your socials, we'll go through all that stuff.

We can be as mean or as kind as you would like.

But you need to do your own internal audit to say, hey, is the level of the things that I am putting out on social media, on my website, my sales conversations, my phone calls the same level of

of quality that I'm putting out when the piece is done.

Another great example of this is I care so much about the customer experience that I'm paying actually a lot more for a better text widget on my web page.

The text widget on my webpage, I vetted a whole bunch of different ones.

I wanted one that felt seamless.

I wanted some that one that felt better from a customer experience.

Mine isn't the best, maybe from the sales perspective.

Yeah, I mean it does a few different CRM.

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