Petra Kis-Herczegh

speaker

290 appearances 5 recordings 1 series first heard Oct 2025 last heard 10 Oct

Petra Kis-Herczegh’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Unique Challenges of Enterprise SEO · 6 Oct 2025 podcast

Yeah, sure.

I think that's yeah, that's a a really good summary that this specific information is probably missing and a lot of it is the very hands-on like how to do SEO.

But when it comes to SE enterprise SEO, we know that it's it isn't just doing more of the same thing.

It's it's a totally different game.

And I think there is not that much of that content out there potentially because like a lot of the educational content comes from people who operate as consultants or agencies in the industry and they are really trying to put all that information out there in terms of like how to do

SEO day to day, but then enterprise SEOs probably get a little bit caught up.

dealing with those internal politics and it can be more difficult to actually focus on content creation.

And kind of, you know, I I proved my own point by being an enterprise SEO at the at the start of my career, which um I was very lucky to to start that way, to work in-house.

And then later on moved into consultancy and working for enterprise software companies where I worked with a huge number of enterprise clients.

And that

That's when I realized how much of what I experienced to start with is not the standard experience of an SEO.

So it's always been kind of my motivation to try to do more of that education at a wider level.

Um and yeah, so that's how the course was born.

Yeah, I think it's just a totally different game and I I I do this in the course as well and I love giving analogies and stories, right?

So imagine that you're cooking in your own kitchen, you're having some friends over, and you've done it a million times.

It's like a a familiar space, um

In order to prepare for that, you write a quick shopping list.

But like if you run out of things, then you know it's not the end of the world.

Like you can maybe even ask your friends to bring a few things.

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