Petra Kis-Herczegh
speaker
290 appearances
5 recordings
1 series
first heard Oct 2025
last heard 10 Oct
Petra Kis-Herczegh’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.
Appearances
So um i you need to decide where it has to be rigid and where it can be more flexible.
I think with content a lot of the time it can be more flexible, also because our
Like with Hreflang it can be implemented well or not well.
It either like a page is either, you know, working or it's four or four or a redirect.
Like but with content it's always a bit more nuanced.
So the that means the governance structure will be less rigid as well.
Yeah, so uh I I hate this, but I'm going to be with uh saying it this and probably all my answers with an it depends.
I buy it if that team, that SEO team
the way how it sits within the organization already has authority as the experts in search, hundred percent.
So
Um, maybe I would just even shift the question.
I do buy that the emerging AI search is a skill that is belongs to SEOs and we should absolutely be building on that because we are best positioned to be the experts.
I am fully buying that.
Whether or not structurally it sits within the SEO team, I think is a
is a different question.
I think there will be many other elements to the AI umbrella that will be within the organization.
So it will depend on how how that organization kind of has that function.
And it could be that the AI search expert, SEO, is part of a different team or that within SEO there are there are people who understand AI search better.
But yeah, I would I would probably say that that I buy SEOs having this skill set, they are the best positioned to have it, but the organizational level will again be very unique to how they are set up with wider aspects of AI.
Thank you so much for having me.
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