Should SEO own AEO?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core question about AI search ownership introduced in the lightning round?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Well, with that, we're gonna transition to the lightning round, kind of like more shorter form kind of subject matters.
Why do SEOs have the best skill set for emerging AI search technologies?
Um, so I'm gonna throw at you five different questions. Each one will have its own kind of theme to it. So the first one is gonna be Buy or sell. And so are you buying or selling that emerging AI search should live within SEO teams or in a different place in the organization? So this is talking about does AI search belong within existing SEO teams, or is it different enough that it should be its own unique team?
Yeah, so uh I I hate this, but I'm going to be with uh saying it this and probably all my answers with an it depends. I buy it if that team, that SEO team the way how it sits within the organization already has authority as the experts in search, hundred percent. So
How should organizations decide whether AI search belongs inside the SEO team or a separate unit?
Um, maybe I would just even shift the question. I do buy that the emerging AI search is a skill that is belongs to SEOs and we should absolutely be building on that because we are best positioned to be the experts. I am fully buying that. Whether or not structurally it sits within the SEO team, I think is a is a different question. I think there will be many other elements to the AI umbrella that will be within the organization. So it will depend on how how that organization kind of has that function. And it could be that the AI search expert, SEO, is part of a different team or that within SEO there are there are people who understand AI search better. But yeah, I would I would probably say that that I buy SEOs having this skill set, they are the best positioned to have it, but the organizational level will again be very unique to how they are set up with wider aspects of AI.
Yeah.
What factors influence the structural placement of AI search expertise across different companies?
And it it goes back to our previous point too of like, there is no one size fits all. There's gonna be uniqueness to the organization. Similarly, sometimes SEO sits in the marketing side under the CMO. Sometimes it's under product. There's not necessarily a best answer. I think I would say like, If it is done apart, there should be people from the SEO team on that new team then.
Yes.
Otherwise, probably something was horribly done wrong previously round search, which is not a great starting point. But I think of course like there has to be that overlap between those teams. All right, that wraps up this episode of the Voice of Search podcast. Thanks again to Petra Kirserch from Chameleon Journal, providing her own freelance consulting. And also be sure to check out her recent Enterprise SEO course, which is for free. You can find a link in the show notes or also the partner's cycle who she worked with on it. If you'd like to contact Petra, you can find a link to her LinkedIn profile.
What practical advice does the guest give for integrating SEO and AI search within cross‑functional teams?
Show notes. Time for a one minute.
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Chapters
6 chapters
1
What is the core question about AI search ownership introduced in the lightning round?
0:00–0:50
2
Why do SEOs have the best skill set for emerging AI search technologies?
0:50–1:38
3
How should organizations decide whether AI search belongs inside the SEO team or a separate unit?
1:38–2:37
4
What factors influence the structural placement of AI search expertise across different companies?
2:37–3:39
5
What practical advice does the guest give for integrating SEO and AI search within cross‑functional teams?
3:39–5:00
6
Where can listeners find the guest’s Enterprise SEO course and contact information?
5:00–5:30