Are SEO governance frameworks trash?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
6 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is SEO governance and why does it matter for enterprises?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Next question is gonna be a trend or trash. SEO governance frameworks are they a trend or trash moving forward in search?
Yeah, so I'm gonna be terrible with these one word answers or really short answers because SEO governance on its own like makes a lot of sense that you know you should have uh we we've been talking about processes and systems and and all of that.
How can an SEO governance framework stay flexible instead of rigid?
So that's kind of what I would call SEO governance and having your framework. Um I absolutely think you have to have that to really make sure that you know, the the way how you're executing your strategy works. However If SEO governance is s suggesting that you're trying to force your process, your ideas onto other teams, then no. So you really need to think about this in a way where Can you build that SEO governance framework? Can you mold it so it fits within existing structures? Because it will pretty much never exist solely on its own, especially not at an enterprise level.
Fair points.
When should SEO governance be strict and when can it be adaptable?
And it is You know, it can be a double-edged sword. And I think, you know, probably everyone interprets this question a little different. But I think like when you are putting something in place, like a governance, like that by nature is a rigid structure, which then to your points is gonna potential limit how quickly you can adapt and pivot. So I think like you do need to be very deliberate in how you might put something in place at the governance level because that would be or you'd hope it would be something that is going to be a tougher change down the line.
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What role does testing and ticket‑approval play in SEO governance?
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Yeah. Like testing, for example, right?
How can SEO be integrated into existing development and release cycles?
Or like just go no go decisions with your own tickets, for example, that you're putting in, like the thing that we talked about earlier with Hreflang implementation or something like You want to have SEO governance there that if they decide to add it to the sprint, there is governance around how it's going to be tested and who is going to sign off. And you know, it's going to be you or someone from your team who has to sign that off to make sure that that's there before it goes live.
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Chapters
6 chapters
1
What is SEO governance and why does it matter for enterprises?
0:00–1:07
2
How can an SEO governance framework stay flexible instead of rigid?
1:07–1:49
3
When should SEO governance be strict and when can it be adaptable?
1:49–2:53
4
What role does testing and ticket‑approval play in SEO governance?
2:53–3:58
5
How can SEO be integrated into existing development and release cycles?
3:58–5:13
6
Where can listeners find Petra Kis‑Herczegh’s free Enterprise SEO resources?
5:13–6:00