Ray Gutierrez

It's sort of taboo because you think coin laundry.

I come from the music and gaming industry when I worked with a lot of signed artists.

So what makes your bakery so unique from others?

I almost immediately think like cool 80s movies, 90s movies.

Like besides the ones that don't make it with love, what makes you all so unique?

It doesn't hold as much weight today because everyone's a content creator.

Scarface down the street on Ocean Drive, literally.

But back in the day when you were signed to a label, you were signed to a tribe and you had a leader of that tribe and they spoke about these philosophies like, this is how the world works.

So it's like, it's quite a culture because you're meeting strangers every day.

Wow.

What was it?

Was it an ayahuasca trip?

It's you're running a kitchen, but without food.

Yeah.

What's his name?

Like, what changed you?

You're running a different kind of service.

And they sit you in the room and like you're signed.

What was the breaking point?

Talk about the culture you've cultivated in one store to three and back to one.