Ray Gutierrez

That sounds awesome.

All right, Britney Spears.

Any random things that you've excavated, fossils, anything nuts that would be really fun for the podcast?

All right, Lady Gaga.

It definitely tested everyone.

Here's how it really works.

Right.

And they roll you out the massive scroll of how energy and money and music and isolation and how an artist has a rise and a fall.

It's all there.

In marketing meetings, and then you go, wait a minute, this is the kind of stuff I hear at churches that I hear in stories.

Talk about building your own reality and you're going, well, my reality is building me or am I building my reality?

So what is the market like?

Talk about that and how folks are stuck in this tunnel vision when they really should be seeing far more than that.

Are there competitors?

Educate me here.

Are you the only boss in town?

Let's get real.

So talk about how much of it is staff and employees and how much of it is family and tribe.

Like, Rudy and I like to out-bro each other.

Oh, yeah.