Rocco Cozza

It's truly, it's the biggest mistake people make.

It's hard because you really have to get into the shoes of your people and look at it.

Because if you want to grow an organization and have a valuable workforce that values the business and you as a leader, you have to really understand who those people are.

And it's hard because we're involved in the day-to-day.

We're involved in everything.

And

Sometimes you gotta take that step.

I love what you do by asking people their personal goals.

Not many people do that.

And that says a lot to the companies you run, obviously.

the the right time to think about is probably five to seven years before you'd be considering it because most people think about it like when they want to sell and it's too late yeah you've got it you've got to really i always say if you if you're going to set up your business set it up to sell you may never exit but do it from the beginning yeah set it up right those first two to three years do the right things put the processes and procedures in place make sure you have all those sops because life comes at you and you never know what's going to happen you may have to sell someday you may not anticipate it

But if you're set up from the beginning the right way, you'll get a way higher of a multiple.

Most people wait till, okay, I'm at the end of the rope.

I want to sell.

A lot of entrepreneurs I work with are older and they assume their kids are going to take over the business.

And that is the worst assumption you can make.

So I mean, that's why they have this thing called the silver tsunami.

Like all these people are transitioning out of businesses.

And if you're a smart entrepreneur now, you can buy these businesses dirty cheap because no one's thinking about the exit or they're thinking their family is going to take it over and it's not happening.

So do it from the beginning, truly.