Ryan Serhant
speaker
653 appearances
3 recordings
2 series
first heard Nov 2024
last heard 10 Apr
Ryan Serhant’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.
Appearances
So then I made a virtual world because then I was like, you know what, screw it. People will make property tours however they want. How do I scale virtual culture? You know, if we have a company of a thousand people, a hundred thousand people, and we don't have brick and mortar offices, it's not like they're in warehouses. All of our people either work at home or they're in their cars, right?
They're in other people's properties. How do I scale culture that? How do I align us back to the passion and the purpose? Like, how do I do that through webinars? Like, what do I do? You know what? I'm going to build a virtual world. It's going to be called Serhant Universe. And we're all just going to operate in there. Everyone's got multiple screens now.
The majority of our salespeople, you know, coming out of high school, they're all on screens all day long. They got Fortnite on pause at home while they're at school. Like everyone's there. They all have avatars. And I got really excited about the idea of, because I'd never seen a salesperson in a wheelchair. I'd never seen a salesperson who was a military amputee, right?
And so we do a lot with vets. And I was like- That could be amazing because now you don't have, it doesn't matter what you look like, how you walk, if you can walk, you can now be in sales just like anybody else, anyone who's able-bodied, and we're gonna do it in this virtual world. And I'm the only one who uses it. Unbelievable. And I spent all this money. I was like, God, guys, come on.
It's this whole thing. And everyone's like, dude, the last thing I'm gonna do is look at another screen. And that's really what it came down to. So I made both of those mistakes. Wow. How much time did that take? It was a year a piece. How much money? A lot. You know, Spaces was a couple hundred grand. Universe... was way more. And it's shut down now. No, it's still there.
Just no one uses it because there's no utility. And so when you asked me initially, before I started rambling, how do you determine what product to build? The answer for me is I don't. What product does the customer need? And they don't know. And they don't know.
And so the answers from all of our customers basically brought us to, I guess you call it a software that we just put out called Simple, that I started beta testing in January. But I had taken the people that helped me build Spaces and the people who helped me build Universe, and I was like, guys, I have another idea. And they were like, oh, dude, if you're gonna pay us, whatever, man.
Yeah, we'll do it. You know what, this whole company is just, Ryan, just make it up. And so I was like, no, no, no, let's figure out, how do we make a screenless company? how do we be screenless? How do we be buttonless? Like the answer is always to add more screens or add more buttons. And I'd seen all these other companies and they were like, oh, AI now.
And we're gonna, here's a chat bot and this, that. And then it's just annoying and no one wants to do it. And the response from all of our customers was, we don't want to do more things. We actually wanna do less things. We don't wanna download more apps and games and programs. Exactly. And then I had this light bulb moment of, ah, so maybe it isn't about, hmm,
having an underlying element of tech enablement. Maybe it's about empowerment using machine learning and everything else we have at our fingertips now. And so we created Simple, which replaces work. It does work for salespeople. It's a niche, right? It's in the sales world. So for real estate agents in the United States for now, it does the work for them. It's like Instacart, but for work.
So all the administrative work gets to go away and it replaces boring work. That's nice. Everybody uses it. That's exciting. Like everybody, like the usage rate, it's like 97%. So instead of just Ryan, then it's 97%. okay, so now we'll go hard into simple and people, you know, purpose, people, product now, right? Now you've figured out the product that works.
You have to stumble, you have to make mistakes, you have to have good people around you who are also willing to tell you no. Like it's part of our interview process too. I get, I'm very, very focused on trying to find people who aren't, mean, but who are not afraid to say no.
Because you surround yourself with yes people because you pay their bills and you will go bankrupt because they will yes you to their next job. And you got to surround yourself with people that are so passionate that they are willing to make you angry. and make you upset. And I definitely have those people now. Wow, really?
Yeah, it's not as much, it's not as comfortable as it used to be, but the business is so much better for it because I am not always right. In fact, most of the times I'm wrong, but I really wanna understand how we get to the why. And so- I've been able to scale now by surrounding myself with leaders who are 100% comfortable with saying no to themselves, to other people, to me.
We just count the nos till we get to the yes. And it makes for a massive business. Wow.
So I went to the cardiologist yesterday. I know that's not your question, but it's funny you asked me that because I did go to the cardiologist yesterday. I mean, it's all connected. Got an EKG, did it. I turned 40 this summer. It was just like, just want to make sure I'm good. And the guy was like, you're good. I'm like, you sure? Are you sure? Why did you ask? Why did you ask? Are you sure?
I do that annual Ezra scan, so the annual body MRI, because I've known too many people now in their early 40s who are like, my back hurts. And then they have cancer and die. And I have too much going on to die. So I will do a preventative medicine plan instead of a reactive medicine plan. Yeah, smart. The same reason like I work out and I eat well, it's not for me today.
Actually it is the opposite for me today. The last thing I wanna do is wake up at 4.30 and go work out. That is awful. I do it so that Ryan at 70 can look back and say, Dude, thanks, man, because if you hadn't, imagine where I would be today, right? So I'm always thinking about future me because I've worked for that person.
So I got an annual Ezra scan and it came back with like, hey, plaque in arteries, you know, because I'm 40 now. And so I went to the doctor and they came back and there was like the calcium score was 53 of 400. So on the low side, but not zero. So then I go to a cardiologist and they're like, yeah, you're fine. It's fine. You're fine. I'm like, do I need an ultrasound?
Do you have to open my chest? I have a lot of responsibilities right now. My heart's gotta be okay. And they're like, you're gonna be okay. Wow. How do you feel emotionally? Emotionally, I think I don't take nearly enough time to do self checks.
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