Ryan Serhant

So the way, I guess if I want to, I like alliteration. So like that passion has a core, okay? So your passion is podcasting versus courses, let's say. So that passion for me is sales. It just is what it is. Like I wish it was coding. I wish it was chemistry. Like it could have been anything else, but it is sales. So my passion is sales. And then how do I build a company using the other P's?

So the way, I guess if I want to, I like alliteration. So like that passion has a core, okay? So your passion is podcasting versus courses, let's say. So that passion for me is sales. It just is what it is. Like I wish it was coding. I wish it was chemistry. Like it could have been anything else, but it is sales. So my passion is sales. And then how do I build a company using the other P's?

You got to start with purpose. So what's your purpose? And then it's people, product, profit. And that is the math. And like that is the unlock. And I was going from, okay, I'm passionate about everything. Let's just make money. Let's just work. And I want to go build this. And then I need the right people to help me build it. And so then I was – I had no –

You got to start with purpose. So what's your purpose? And then it's people, product, profit. And that is the math. And like that is the unlock. And I was going from, okay, I'm passionate about everything. Let's just make money. Let's just work. And I want to go build this. And then I need the right people to help me build it. And so then I was – I had no –

core passion I didn't really know exactly what we were building but I knew I had to go find people for it and then that can last like a year and then it just breaks you or people start splintering you start getting people who are quitting or leaving you and you've got to find that real kind of like cultural

core passion I didn't really know exactly what we were building but I knew I had to go find people for it and then that can last like a year and then it just breaks you or people start splintering you start getting people who are quitting or leaving you and you've got to find that real kind of like cultural

kind of statement, I guess, if you will, where everyone understands, oh, we're all here for the same purpose. And because we're all here from the same purpose, we're all the right people aligned on that right purpose. And then all the right people together, we can build whatever product we want. Because we can now go into, for me, real estate brokerage, sales training, enterprise, right?

kind of statement, I guess, if you will, where everyone understands, oh, we're all here for the same purpose. And because we're all here from the same purpose, we're all the right people aligned on that right purpose. And then all the right people together, we can build whatever product we want. Because we can now go into, for me, real estate brokerage, sales training, enterprise, right?

We can do media, we can do TV shows, we can do whatever we want. And then that all leads down to profits, right?

We can do media, we can do TV shows, we can do whatever we want. And then that all leads down to profits, right?

I think you have to make mistakes and give yourself a lot of room to make those mistakes. I think people are no longer afraid of being failures. They're afraid of being embarrassed. So they won't try because they care about failing. They then don't try because they don't want other people to know it didn't work out. And so,

I think you have to make mistakes and give yourself a lot of room to make those mistakes. I think people are no longer afraid of being failures. They're afraid of being embarrassed. So they won't try because they care about failing. They then don't try because they don't want other people to know it didn't work out. And so,

As a good example, we started Serhant in 2020, in the depths of COVID in New York City.

As a good example, we started Serhant in 2020, in the depths of COVID in New York City.

Everybody said, don't do it. So I said, I'm going to go start my own real estate firm, but I have an idea. I have an idea of how things are gonna be bought and sold in the future. I'm not gonna be able to do it by myself. It's gonna take me a second. I'm gonna start a sales training platform called sellit.com.

Everybody said, don't do it. So I said, I'm going to go start my own real estate firm, but I have an idea. I have an idea of how things are gonna be bought and sold in the future. I'm not gonna be able to do it by myself. It's gonna take me a second. I'm gonna start a sales training platform called sellit.com.

And then we're gonna have studios, which does real estate media, because it's just what we do and it's what we know. And there's going to be an undercurrent of tech enablement, okay, underneath everything. And I think it's gonna be one thing. And so what I started with was an app called Spaces.

And then we're gonna have studios, which does real estate media, because it's just what we do and it's what we know. And there's going to be an undercurrent of tech enablement, okay, underneath everything. And I think it's gonna be one thing. And so what I started with was an app called Spaces.

that was basically studios in your pocket so that I could go to 10,000 real estate agents around the world and say, you get to go make your own property tours now, really easy. It'll edit itself. It'll cue itself. It'll capture itself. One click, you're done. You don't have to spend the $1,500 that it's gonna cost you to do a mini, all that stuff. I was the only one who used it. Wow.

that was basically studios in your pocket so that I could go to 10,000 real estate agents around the world and say, you get to go make your own property tours now, really easy. It'll edit itself. It'll cue itself. It'll capture itself. One click, you're done. You don't have to spend the $1,500 that it's gonna cost you to do a mini, all that stuff. I was the only one who used it. Wow.