Ryan Serhant
speaker
653 appearances
3 recordings
2 series
first heard Nov 2024
last heard 10 Apr
Ryan Serhant’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.
Appearances
I think very rarely do I feel a 10 and I almost do it on purpose. Because if I say 10 all the time, it's like, you know, we rate meetings. People rate meetings at nines or tens. I'm like, you don't understand. That's insane. This was a seven, right? We always have to grow somehow. But I also don't want to be like... some stubborn asshole.
I don't know, on a scale of happiness today, I think I'm like a solid six and a half. There's good things, there's bad things, but that's every decision you make. Like every day you wake up, there's gonna be good and bad. As long as you're moving forward. Every pivot you're gonna have is gonna have positive and negative.
And something I also realized was I used to think things that were in my way were obstacles. And then I realized that, no, wait, what stands in the way becomes the way. And it's no longer an obstacle, right? It's just a big question mark. I just have to figure out how to answer that question. And then there's this amazing path ahead of me that used to be in the way and now it just is the way.
Um, and that's been helpful. Like Netflix, right? Like Netflix for me when I was on Bravo was, and then selling sunset came out and, you know, how did that make you feel when all these big real estate shows were on Netflix and you weren't on there yet? Plus and minus, like it was still streaming. I don't know, but there's a new generation of people who watch TV now.
And so, and their numbers are wild. Like Like Netflix is the largest global distribution network on planet earth. Forget media. Like Netflix can put one thing out and 270 million people are alerted. Like you can't, you know, it just doesn't, it's wild to think about. And so, you know, I was doing Bravo and there's all these new things happening and real estate shows everywhere and ours was great.
I'm like, oh, there's this thing that's kind of like in the way from me being successful, what I'm doing right now. So I can either hunker down and just tell myself what we're doing is the best, I'm gonna stay doing this thing or maybe what stands in the way becomes the way. You know what? Start own company.
Million Dollar Listing has been awesome, but it doesn't make sense for me now that I have my own company. So let's sunset. Oh, we did that in 2021 and it went off air in 2022. Wow. We did our spinoff shows, all that. Now I'm going to go pitch streamers with a new idea. Really? Yeah. Was it challenging at first? It was challenging because the market's so saturated, even for me.
It's just saturated, man. There's so much stuff. And you also have to make the determination. You could have a great YouTube show and more people could watch it. You don't have to do. You don't have to wait six months to a year for it to come out. Exactly. So I created a format called House of Serhant. So you've seen our clubhouse in Soho. So we have clubhouses everywhere instead of offices.
They're fun, they're content houses. There's no desks, okay. So we called it House of Serhant and it was about kind of the building of a company in New York. And then we started pitching it to HBO, Peacock, Amazon Prime, Hulu, Netflix, something else, I can't remember. And went through and it was, I mean, it was interesting. It obviously worked.
And so we went with Netflix because they're just great partners and have the biggest network.
2022.
It was one full year of producing, pre-production, casting, pitching, all that stuff. Before you started filming. Oh, yeah, man. One year. And then a whole year of filming, 2023. So much work. It's so much work. You have a 90% chance that no one watches it. It may not work. Especially on streaming. Oh my gosh. Because when I did, I did a show that people didn't watch called Sell It Like Serhant.
People watched it, just not as many as like million dollar listing. So Sell It Like Serhant was a passion project of mine. But even though it wasn't like a ratings juggernaut, it spawned the book, it spawned the education business, it spawned a speaking tour, all these things that still exist today and are huge parts of our business, but it was cable.
And so no matter what, for like 12 weeks, Sell It Like Sirhan is in your TV guide, it's there, there are commercials for three months, no matter what. And then it reruns and everything. Streaming, you get 48 hours for the algorithm to decide Do viewers agree with this content or are we going to drop it?
And they will drop it fast because the minute you click on something that everybody else has said meh to, you might then go to Hulu. You might look at your phone. So how do you keep people from looking at their phone, right? You have to give them hooks and cliffhangers. It's no longer arcs and storylines. It's hooks and cliffhangers, hooks and cliffhangers.
It's bite-sized content in long form media. And so- So yeah, so there was a year of filming with Netflix and then the show came out in June and worked, thank God.
Oh, I mean, my life changed like overnight. Really? Yes. Yeah. Like I, before Netflix, I used to tell people like, you know, I had my life, then Million Dollar Listing happened. Like that was always in all these talks and podcasts, I'd say, yeah, and then Million Dollar Listing happened. And then things changed, right?
I was able to, you know, not just that people recognize me, but they would know me as the real estate guy. And that was helpful for business. I sell real estate, you know, I don't sell toasters. And so it would also help me open doors. You know, we always say like opportunity knocks on both sides. And so you gotta go knock and then the door would open. And now I say until Netflix happened.
It's just, it has been wild. Like I've never seen, between like follower and subscriber growth, it was like 1.3 million like that month. And just organic.
Yeah, Instagram, TikTok, everywhere. Just all grew. Just all, yeah, just because the whole world was just told about a new world. Wow. And so it's translated into every language. It's insane. There are people outside my office right now. I mean, they're all day long, all night. It's insane.
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