Scott MacGregor

And I realized very quickly that my assets were all these unbelievable friends that I had. So I thought, okay. What if I asked my friends to write a chapter of gratitude for a life lesson learned? I'll put it in a book and I'll give 100% of the proceeds to charity. So the first book that I wrote was called Standing O. And Dick Vermeule, who's in the Football Hall of Fame, wrote the forward.

And I realized very quickly that my assets were all these unbelievable friends that I had. So I thought, okay. What if I asked my friends to write a chapter of gratitude for a life lesson learned? I'll put it in a book and I'll give 100% of the proceeds to charity. So the first book that I wrote was called Standing O. And Dick Vermeule, who's in the Football Hall of Fame, wrote the forward.

And I realized very quickly that my assets were all these unbelievable friends that I had. So I thought, okay. What if I asked my friends to write a chapter of gratitude for a life lesson learned? I'll put it in a book and I'll give 100% of the proceeds to charity. So the first book that I wrote was called Standing O. And Dick Vermeule, who's in the Football Hall of Fame, wrote the forward.

And Tiki Barber, who's an all-time great from the New York Giants, wrote the cover quote. And then... Friends of mine from Jesse Itzler to Heather Monahan wrote chapters of gratitude, beautiful chapters of gratitude. And it worked. We sold a bunch of books. We raised a bunch of money for a couple of nonprofits that I was really passionate about. And we gave them a lot of exposure.

And Tiki Barber, who's an all-time great from the New York Giants, wrote the cover quote. And then... Friends of mine from Jesse Itzler to Heather Monahan wrote chapters of gratitude, beautiful chapters of gratitude. And it worked. We sold a bunch of books. We raised a bunch of money for a couple of nonprofits that I was really passionate about. And we gave them a lot of exposure.

And Tiki Barber, who's an all-time great from the New York Giants, wrote the cover quote. And then... Friends of mine from Jesse Itzler to Heather Monahan wrote chapters of gratitude, beautiful chapters of gratitude. And it worked. We sold a bunch of books. We raised a bunch of money for a couple of nonprofits that I was really passionate about. And we gave them a lot of exposure.

And so I thought, okay, this formula works. So I did it again with a book called Standing O Encore. And Another friend of mine stepped up, Heather Monaghan. I don't know if you know her, but she wrote the forward to standing encore. Jesse Itzler wrote the cover quote. And so we've done that four times. Fifth book will come out this year.

And so I thought, okay, this formula works. So I did it again with a book called Standing O Encore. And Another friend of mine stepped up, Heather Monaghan. I don't know if you know her, but she wrote the forward to standing encore. Jesse Itzler wrote the cover quote. And so we've done that four times. Fifth book will come out this year.

And so I thought, okay, this formula works. So I did it again with a book called Standing O Encore. And Another friend of mine stepped up, Heather Monaghan. I don't know if you know her, but she wrote the forward to standing encore. Jesse Itzler wrote the cover quote. And so we've done that four times. Fifth book will come out this year.

So I think it was a cool way to give people exposure to some of these unique friends that I have and hear their stories of gratitude for a life lesson learned. So maybe it was a little bit.

So I think it was a cool way to give people exposure to some of these unique friends that I have and hear their stories of gratitude for a life lesson learned. So maybe it was a little bit.

So I think it was a cool way to give people exposure to some of these unique friends that I have and hear their stories of gratitude for a life lesson learned. So maybe it was a little bit.

of a peek into their life that they normally wouldn't get the thing that it didn't satisfy was it's not it wasn't interactive and that's really what pushed it into the community where in the community people now get to ask the heathers and the dick for meals and the jesse's questions and that's a different experience so yeah the standing o series has been

of a peek into their life that they normally wouldn't get the thing that it didn't satisfy was it's not it wasn't interactive and that's really what pushed it into the community where in the community people now get to ask the heathers and the dick for meals and the jesse's questions and that's a different experience so yeah the standing o series has been

of a peek into their life that they normally wouldn't get the thing that it didn't satisfy was it's not it wasn't interactive and that's really what pushed it into the community where in the community people now get to ask the heathers and the dick for meals and the jesse's questions and that's a different experience so yeah the standing o series has been

Just a really fun way to give back in kind of a unique aspect. So I've loved it.

Just a really fun way to give back in kind of a unique aspect. So I've loved it.

Just a really fun way to give back in kind of a unique aspect. So I've loved it.

I have always lived into the answers. You know, you talk about messy action a lot, and I believe in that so much. And, you know, I call it living into the answers. I think too many people, they have to figure out what the end of the game looks like in every step along the way. And that's not really how it works, especially as an entrepreneur.

I have always lived into the answers. You know, you talk about messy action a lot, and I believe in that so much. And, you know, I call it living into the answers. I think too many people, they have to figure out what the end of the game looks like in every step along the way. And that's not really how it works, especially as an entrepreneur.