Senja Spellman

speaker

687 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Senja Spellman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Home Service Expert Podcast · Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone · 10 Jun 2026 podcast

But my TV side with the broadcast that we talked about in CTV, I actually do full creative process, full storyboarding, scripting, filming, and then the buy and the attribution.

And right now I work with seven folks in that space, but I have six proposals to send out and to keep growing that.

But

We take a lot of pride in being on site, getting a lot of really great scripted film and B-roll.

So the lift at the beginning is kind of a lot, but we have enough footage to last us for six months to a year at that beginning and then have it be seasonally relevant as well for the TV.

Well, so I've dabbled in home service with folks that have done like insect repellent, lawn care, things like that.

I would say one of the biggest advantages of home services has is the seasonality and the customer lifecycle, where obviously if you're an HVAC, if you're in lawn care and moving, the amount of times that someone will use you is much more frequent than in home improvement.

And I think that, and correct me if I'm wrong, but I feel like home services is a little less price dependent because in home improvement, yes.

And in home improvement, we have tickets that can be upwards of $60,000 depending on your vertical.

And that's a huge commitment.

so but but i also will say in home services i think there's a lot more competition because it's an it's a more accessible specialty and craft to get into whereas with home improvement there's so many moving parts with subcontractors and material and cranes there's a lot more to it and you know i'm jealous of home improvement because my blended average ticket is under 1200 bucks okay so we generate 34 000 leads a month okay and it's a machine and i'm like man if i was in home improvement oh yeah people are like

I love it.

It's those fundamentals again, right?

It's so easy in the moment to kind of sit on your hands when you're reaping the benefits of your reward because you worked so hard to build up the brand.

Now you're getting this residual effects from it, but success is rented, not bought, right?

So we have to do those fundamentals every single day.

And what I will say is when we're talking about home services versus home improvement,

A lead is a lead is a lead is a lead.

I can generate leads for med spas.

I can generate leads for dental offices.

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