Senja Spellman

speaker

687 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Senja Spellman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Home Service Expert Podcast · Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone · 10 Jun 2026 podcast

I also feel like my grab bars are super unstable and I got them from Home Depot because they were 60 bucks and I don't feel like they're actually going to hold my weight.

And then create marketing material for that and resonate with your audience.

I think I have a really big soft spot for the smaller company and their commitment to their community.

One thing I'll say is when we went through an acquisition with Leaf Home from Tundra Land, I felt like there was a lot of really great benefits and there was also just some downsides that I didn't experience in a smaller organization.

So, for example, the red tape in decision making.

you're in a smaller organization you can move a lot quicker and i am a very high d and very high c so i want things done and i want them done right very quickly and when you work with large organizations you're having meetings with 12 different people because one person does this and one person does that instead of these smaller companies where they're like this is the marketing guy he does everything from ppc to canvassing to call center you can move a lot quicker i would say

And you have to, to protect your business, which I totally understand.

And so it's not that I look at that as a negative, just look at it as not something that helps me be the most effective.

And I would say when it comes to legality and mutually exclusive

non-disclosure agreements, of course, like I always abide by those regardless of who I'm working with, because that's my reputation and very important to me.

But I will also say, I think the smaller companies outside of being able to move quickly is that they have so much more potential for growth and really great revenue scaling.

So, for example, I have a

that company again, Top Home Improvement in Michigan.

And the gentleman kind of trusted me just to come in and start tearing apart and building their processes.

And it was hard because for two months, we actually were at 19% cost of marketing and 20% cost of marketing.

They came only from door knocking, that's it.

And they built it to 11 million, I believe.

And, um, they wanted to add in pay leads.

They wanted to add in digital, all this stuff that takes a lot more fostering through the funnel.

And so I took their best call center rep off the phones, who was also their call center manager.

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