Senja Spellman

speaker

687 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Senja Spellman’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

newest first · ▶ plays the moment

The Home Service Expert Podcast · Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone · 10 Jun 2026 podcast

I want to work for Nike, some of these brands that are flashy that were relevant to me in my generation.

And I never would have thought I was here.

But then I realized this industry, we actually do so much more than some of these other brands when it comes to the bottom line and making every dollar count.

I just got done consulting with one of my clients.

They're

240 million dollar flooring company and they've been tremendously successful but one thing that we're focusing on now is what is a dollar actually doing these companies they'll spend money on tv on direct mail on this and that but there's no tracking there's no attribution it's hard to get how do you get attribution ctv is easy but with tv radio i guess the main thing is you're looking at all your other sources looking at google searches how's matter performing how's your mailers enhanced

yeah i mean what do you do to actually get attribution for tv and radio i have a really cool model for tv actually and i don't want to talk over everyone's head because i know that there's different levels of folks listening to this so i'll just kind of simplify it here uh you're familiar with tv and in tv and broadcast you have these things called clearance reports that's basically saying the time that your tv spot ran you can request those from the station at the end of the month

And if you have a CRM that collects the data of when the lead came in from the time to the second, you can actually match that within the time that the TV spot ran.

So I have a window model that if it ran within 10 minutes of the spot airing, I give that spot a hundred percent attribution if it came from a source where they would have to know the brand to get to us.

So things like direct website traffic.

organic social, branded paid search, because you're not just going to somehow miraculously think of the name, you know, Bathworks without seeing an ad for it.

And then I have a secondary window of 11 to 20 minutes after the spot ran where I gave it 50%.

because obviously sometimes it takes folks a while to act on it.

And then everything else is just the halo effect, right?

Is it lifting our sales rate?

Is it lifting our set rate in other areas?

But that model has worked actually really well for me.

And I ran it with I can't disclose the company, but a really large company that's privately held pacing over $500 million.

And we saw 35% growth in the lead flow actually month over month when we were running this TV campaign and they had never ran TV before.

So it's like

Showing 41–60 of 687 · page 3 of 35