Senja Spellman

speaker

687 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Senja Spellman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Home Service Expert Podcast · Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone · 10 Jun 2026 podcast

If we can do these direct attribution leads and it's increasing by 35%, well, then something's happening with the TV.

I think it depends on the position that you're in.

So if you're a company that needs leads immediately and you're really hurting with your cost of marketing, you don't have maybe the extra profitability to put towards a branding marketing campaign, then go with a more direct response approach and you can do it.

But if you're looking to create a legacy brand like A1 did, I think you guys did exactly what I would recommend for a legacy brand building, which is telling your story and telling it a way that resonates with people.

However, what I've been doing now with folks that are in like the 10 to 30 million spot that want to be that legacy brand but also can't necessarily afford to only do branding, we do a combination.

Yeah.

So we'll run a 30 second spot that's storytelling and then a 30 second spot that has really strong offers and we'll serve it to the same audience on CTV.

So they get to hear the story and they say, wow, I really like this company.

They seem honest and genuine.

They're local.

This guy has a kid on my little league team, like all of that connection.

Oh, and now I also get half off installation.

That sounds like a great deal to me.

Yeah.

That's why I do take a grain of salt when I get feedback from people that are able to lean on really strong brands to talk about their metrics.

So at Qualify Remodeler, we have a lot of people that speak that are Kohler dealers or Jacuzzi dealers, exactly like you mentioned Leaf Filter.

Renewal by Anderson.

And they say, well, our set rate is 35%.

So then the little guys that have no brand name, they think, well, what are we doing wrong?

We suck.

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