Shae Bourdeaux
speaker
195 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Shae Bourdeaux’s voice in public audio — every appearance, attributed to the second.
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Appearances
And so again, like what we like, my team does is we'll do a lot of competitor analysis where we're showing actually examples of in a lot of these competitors, sometimes not even in our particular industry.
We'll go look for competitors.
Competitors, uh, you know, in other industries that are that are doing really well, and and we can see where it's benefiting their users, where it's like, hey, this might work for us.
Um, another thing that we try to do, and and I I'm a big proponent of this, is just back everything up by as much data as possible.
So showing them exactly where it's like, hey, you know, there's a keyword or a variation um that we know people are looking for.
Mm-hmm.
has a high amount of search volume, we'll bring that to the table.
And usually what that does is that that will get buy-in from your UX team and and your CRO team.
It's like, okay, we need to prioritize this and make sure that, you know, we give the SEO team what they need and not just focus so much on the conversion, but focus on, okay, we we might need a component that's above the fold that we might have to
move a like call to action down a little bit because the research and everything they're showing and and you know through the competitor analysis, this has a a higher probability of driving more traffic, which we ultimately want because we can't have the conversion of the traffic's not there.
So those are a few things we do.
And again, it like it just doesn't end there.
I think it's always a constant education uh from your side of things.
And I think good SEOs, especially in house, that's that's what you're you're tasked with.
And um really to get that buy-in and that support, you're constantly gonna need to, you know, educate and and vice versa too, because those teams can share a lot with us that we take in and also can.
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