Shae Bourdeaux
speaker
195 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Shae Bourdeaux’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
And it's it's been really cool.
Uh, FAQs, even though they just um announced, I know you probably saw that, that they're deprecating the FAQs, and so FAQs will no longer be available via um search engine.
results page, but it those are still valuable components from a UX perspective.
And the reason why Google was showing those is because again, they're essentially answering the critical questions that users are looking for.
So those those are a few examples.
Yeah, that's that's a really, really great, great question.
And and to be honest, it was what my first time coming in house, you know, at Vivant.
Um, it was one of the things that I personally felt like was a was a challenge.
And it it is a challenge 'cause like like to your point, like we see things and and of course we we're driving traffic.
We want the the pages to rank uh to convert.
Like that we
want the same objective.
Yeah.
But um it's different, right?
It's it's a lot different from like, let's say a paid search side of things where you know you'll have a simplified page and and you won't need as many components, content.
Um, and ultimately you're just driving people there to convert.
So yeah, so I I I think the best the best approach for that, um, especially like when you're working with uh your UX, your CRO teams, is really giving them the understanding of, hey, you know what, here's our research.
This is what from the SEO team we can show you um what people and our competitors uh are doing and and what what people are looking for.
So, what what we're trying to do is we're trying to essentially just answer these questions.
And we want to try to give the user the best experience as far as like to answer those questions.
Showing 161–180 of 195 · page 9 of 10
← Previous
Next →