Shae Bourdeaux

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195 appearances 2 recordings 1 series first heard Nov 2024 last heard Nov 2024

Shae Bourdeaux’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · UX + SEO's impact on optimization strategy · 22 Nov 2024 podcast

But to answer your question, yeah, so as far as like what uh what I've

Seen what Google has favored.

If I I think all you have to do is just go look in any major industry and do a quick search, and you'll see Google a lot of times are prioritizing these content inventory websites.

And so what I'm referring to are like those review sites you'll see.

And what these sites do really well as far as listing all of your competitors, um, as far as like, hey, here is

Is the top three brands in this industry.

Here's how they stack up.

Here's the pros, here's the cons.

And so I think in addition to the content and the research they provide for each industry, what they do really well are they provide a variation of components.

So I mentioned like comparison charts before, but some other things they do.

They will do a pro and con kind of breakdown.

And so that's a component.

Where you should you see a list of like, hey, here's the strengths of this company.

Here, here's where they're kind of weak.

And so Google, on the other hand, so this is the type of information that they know that is very valuable to the user.

And what they're doing is whenever they find this information, um, they will usually provide some instruction um of how you can mark that information up and you can get it to return directly in SERPs via structured data.

Um and the I know you know that that's something that you guys specialize in and are very familiar.

Familiar with, but there's other things like how-tos.

Like, you know, that's a fairly new featured snippet.

Um, Google has been testing some how-to um stuff like write directly in SERP, like that you could see as of late.

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