Shae Bourdeaux
speaker
195 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Shae Bourdeaux’s voice in public audio — every appearance, attributed to the second.
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Appearances
I mean, until as of late, so these last few years.
And so what I've found is interesting is not only outside of just putting aside like the keyword optimizations and things like that, but what Google's prioritizing in terms of what the user is really looking for.
For instance, like it could be various components.
Let's say you have a web page and you know your users they want to see uh comparisons.
Like how do you stack up compared to like your competitors?
So it could be as simple as like a comparison chart, breaking down and saying, like, here's our strengths, here's our competitor strengths.
So we know these are things that you know users are searching for, they may be finding on other websites.
Like let's say, like, you know, uh content, um heavy content sites.
sites that do like, you know, reviews and things of that nature.
They're the ones that do a really good job providing all of the necessary information for users to make a purchasing decision.
But then also providing like what I was talking about, these components that structure the content and the information in a really easy to digestible way for the user to come get an understanding of the
differences of the companies and then go make a purchasing decision.
And so I think from a UX standpoint, there's I mean there's I could I could list uh a lot of different examples of these, but I think the main thing that I've saw that that's really been beneficial and what Google's even also looking for is like, how are you uh providing this you like the user the most information and then also
Also giving it to them in the best experience where it's just not content because we're not in, you know, 10, 15 years ago where it's just content heavy.
You know, us as SEOs, uh, like we love content.
We love being able to, you know, write six, six hundred to, you know, a thousand words and and obviously fit every keyword in there, but that that day and age is over with.
Of course you have to have the proper balance of optimization from um a content standpoint, but you really have to have the user experience tied in and tightened um and provide, like I was saying, this diversification of components and and a diversification for a whole uh user experience.
Yeah, and and you know, uh yeah, and and that you're exactly right when we're talking about components.
So a component can be anything from a a form on a page to an element of a visually designed like home or something like that.
I mean, they they can vary depending on you know what your your UX and your design team uh you know has has in their catalog.
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