Shae Bourdeaux

speaker
195 appearances 2 recordings 1 series first heard Nov 2024 last heard Nov 2024

Shae Bourdeaux’s voice in public audio — every appearance, attributed to the second.

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Cause we know there's all different areas, obviously, of SEO.
And technical being one of the areas that I um I've put a lot of, you know, of my work and a lot of my time and attention into.
And yeah, just talking shop with you, I could tell right away, like, yeah, this guy is definitely the top of his game in in technical SEO.
Thank you.
Yeah, and I I'm glad you started there.
Like, especially and and I I can talk to like an in-house position.
And what I mean is in house the difference between being in-house and agency side of things.
When you're in-house, like you said, there's various teams you have to work with.
Um, like you mentioned, UX, um, design, a lot uh you know, the whole creative org um side of things.
And when you're working on this together.
And when I say working together, I mean like amongst all the different cohorts.
Um, you you have obviously your different stakeholders, and those stakeholders have different objectives of how of what they see when it comes to like creating ultimately, um, let's say just a web page.
And you know, from the SEO side of things, we're of course, like our main objective is we want the page to rank, we want the page to
page to show up for as many keywords as possible.
But really what we're trying to do is find is target the page to meet the expectations of the user who is searching.
And I think a lot of that were where you find the combination or where you can find common ground with your UX team and obviously what we're trying to accomplish as SEOs is you want to provide the best user experience.
And obviously, you know, just with what Google's been looking for recently, um, and with this new acronym that as of as of late, um, you know, used to be just E, expertise, authority, and trust, but then they add on the extra E for experience.
So it's something we know Google's prioritizing.
Um, and we know this is something they've talked about for quite some time, but I just don't think the technology from their side of things uh really has been able to
To provide from a search engine result page that experience as of late.
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