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Shane Parrish

๐Ÿ‘ค Speaker
16064 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Buffett and Munger had a good way to sum this up, which is never ask your barber if you need a haircut.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I want to switch gears a little bit.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

My kids had a question for you.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oh, good.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

A few years ago, we're in Italy on vacation.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We walked into a Louis Vuitton store and they saw a purse.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And they were asking me what makes somebody spend, I think it was, I don't know, 20 or 30,000 euros on a purse.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I had given them an answer, but they wanted me to ask you.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Go deeper on this truth and end line signaling to ourselves when we purchase something.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know more of a Canadian history than I do.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That is like ultimate signal.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's like the rappers burning money on videos or something.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Yeah, exactly.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Signaling things that they're probably not intending to signal.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I mean... It probably drives a lot of human behavior, which drives ambition, which drives progress, which drives... I mean, if we genuinely didn't care, okay, if we had no shame, you're absolutely right.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That dishwasher probably works better than a modern one too, by the way.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Why are they four hour cycles now?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Come on.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I have one of these.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's interesting.