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Shane Parrish

๐Ÿ‘ค Speaker
16064 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Just as a funny aside, I have one of these dryers from the 80s in my house.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It came with the hose.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It dries the clothes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The repairman is like, it's going to be just as expensive to fix this as it would be to buy a new one.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'll just assume.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I was like, no, no, fix this one.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And he's like, why?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I was like, it dries the clothes in 30 minutes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The interesting thing about the co-op apartments in particular, from what I understand, I don't understand everything, so I may be speaking a bit about something I don't know, is...

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

the degree to which all people play it.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Yes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Whether you're sort of like a student just graduating or you're a billionaire, you're all sort of like playing this game in the co-op housing.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I see what you're saying.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I know we're coming up to time here.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I want to get to a couple questions.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

What are the rules of good copy?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

If I asked you to teach me how to write good copy, how would you do that?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

There is this thing that sort of relates to that, which was Bill Gates had this saying, he's like the best.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And, you know, I have friends living this now.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The best technology doesn't win.