Susan Griffin-Black

And it just gives you more exposure and more advocacy and more accessibility.

Well, I love offices that are recommending you.

I think that's terrific.

I guess it's how do you scale that and how much effort it takes to scale that, right, with what sales force and, you know.

Yeah.

I mean, it's so authentic, you know, and I also really like what you said, Guy, about local, you know, we got all crazy in the beginning and we'd be running, you know, you know, if you just get grounded, kind of where you are, who you know in the community,

and take like, you know, 150 mile radius to start.

And then it sort of ripples from there.

Maybe, you know, Merz Apothecary near you, you know, Zita Merz in New York, Air One, you know, very high end, personal, been around a long time, still really care about serving their customers in that particular way.

And a lot of testimony and a lot of like really good people will show up on that path.

And subscriptions also, you know, possible, right?

Absolutely.

Yes.

Can you just tell us a little bit about South African wines?

Like what was your sort of aha moment when you were visiting that prompted this track?

Yeah, and do the high-end sommeliers and restaurants just understand anything about South African wine?

Because it's been at the lower end, is it like sort of a BevMo product, or where has it been traditionally at retail?

And what's the tariff situation for you right now?

You know, you're so well situated with your relationships from, you know, your whole life of work.

Yeah.