Tim Sanders

speaker

603 appearances 5 recordings 1 series first heard Feb 2026 last heard 13 Feb

Tim Sanders’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Can AI visibility ever hurt a brand’s conversion funnel? · 12 Feb 2026 podcast

Now, that being said, the way we talk about using AI can be bad.

In other words, if a person says, I put together all my purchase recommendations with Chat GPT, there is research that might indicate people around the table are gonna roll their eyes and say lazy.

It's slop.

So so there is the risk that the way we represent the AI research can cause it to be perceived as slop and discounted, especially by those that are in my category of boomer age, but that's more of a skills issue about how you talk about it.

I'm rather transparent in how I use Chat GPT.

I'm responsible for my work.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Changing one common B2B GTM assumption about discovery · 11 Feb 2026 podcast

That keywords are the same thing as prompts.

huge prompt problem, right?

So so so so the the use of keywords will no longer be a reflection of how people in an answer engine environment prompt AI.

And and if you go to providers like Scrunch, who actually have panel data, people's prompts, you'll see such misalignment between like how a person asks for a solution.

Like let me give you an example.

Um recently I adopted Will of Voice.

It's um it's what the cool kids call voice keyboards.

So I just quit function, I say the thing, it's perfectly structured, it goes out, I don't type, I'm three times more productive, it's bigger than fit for me than chat GPT.

Um, you but when we talk to one of their big competitors, um, the competitors like, nope, we call that AI voice dictation, and they just stick with it.

And then they go in and they look at dictation and buy all the keywords and everything, and then we go get the prompt data, and everybody in the ICP, which would be all the IT people that would lead to all the adoption across the enterprise, they strictly call it voice keyboard.

So there's a tremendous misalignment.

By the way, all the voice IT, all the IT cool.

kids, they never use Google.

So you're not going to see it in AdWords and the keyword research.

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